Creating Videos for People with Vision and Hearing Loss
Millions of Americans are legally blind, and approximately one in 20 has hearing loss that makes it difficult to understand audio. This is a huge pool of clients and potential clients that you could possibly miss out on by not adapting your marketing plan to be all-inclusive.
There are many ways to make your streaming content more accessible, and the first is by prioritizing video and audio quality. Spend some time watching your current collection and pay attention to issues such as background noise, which Digiarty explains can be removed with video editing software, and the clarity of the speaker. If you find either to be distracting or difficult to process, then viewers with hearing loss will too. It may be necessary to re-record some files in a quiet location. Ensure that you or your selected speaker is clear and articulate, projects their voice well, and pays special attention to enunciation.
Many people with hearing difficulties will also appreciate subtitles. This is a time-consuming task, but a video transcription service can ensure it is done properly. Companies like Rev can use your English-speaking videos or podcast to create captions using a network of more than 10,000 transcription specialists. Your viewers can read the content as it is spoken and will have the ability to stop, pause, and reread as necessary. Read and reread the provided transcription before publishing so that you can ensure that your message remains clear.
Communicating with Customers
As your content is viewed, you may find that your customers and potential customers have questions. Online chat software can eliminate many frustrations that come with having to call a company for more information. WebsiteToolTester asserts that live chat is a simple and effective way to engage in a back-and-forth dialogue. Chat improves the user experience for those who are unable or who do not wish to converse over the phone or wait for replies via email.
When your content results in an on-site visit, make sure that you have tools in place to communicate. This might be something as simple as keeping facial hair short so that a person with hearing loss can lip read. You might also keep a notepad handy. Most people of all abilities will appreciate any effort you put forth.
Know Your Target
Your blog, videos, and white papers may not appeal to everyone, but you likely have a target audience anyway (if you don’t, you should). When this includes people with disabilities, you must curate your content carefully and offer inoffensive verbiage when necessary.
Keep in mind that regardless of your audience, their time is valuable and your offerings should not take up more of it than necessary. Experiment with different video and blog post lengths until you find what works for you, your readers, and your goals. The Write Practice notes that 300 to 600 words is pretty standard, although if your goal is social media shares, you will want to draft a narrative of between 1,000 and 1,500 words.
People with hearing and vision loss can enjoy your website’s content with just a few simple changes. Subtitles and online chat are both effective, but you will also need to take steps to continue to engage your audience with tailored communication once they have logged off.
Article submitted by Carla Lopez
Image via Pixabay