Dawn is a "wouldn't it be cool if" kind of thinker. She wakes up with ideas in her head and can't wait to share them. Prior to founding Rare Bird Strategic, Dawn was a founding partner, chief marketing officer, and brand creator of Lark Hotels, one of the nation’s fastest-growing boutique hotel collections. Under her purview, the collection maintained year-over-year revenue growth for all hotel properties, even with a streamlined marketing budget of 2-4%. Dawn also founded and served as publisher of the group's On a Lark magazine and managed brand partnerships with other, dynamic, growing companies.
As a communications consultant, Dawn led re-engineering communications campaigns for Blue Shield of California and Union Bank of California. She crafted and launched the first email marketing campaign at Cellular One of California in the mid-90s. In 2001, she co-founded Rare Brick, one of the first luxury inn/hotel branding, web design, and photography firms to use immersive rich media and large format photography to evolve lodging websites from simple online brochures to visually compelling sales tools.
She lives in Portland, Maine with her husband, Adam, and would rather travel than do just about anything else.